Adeyemi Yahyasalam

Lagos, Nigeria

Content & Brand Marketing Strategist

I grow audiences and communities for startups, events and tech brands. Content strategy, community management, paid ads and AI-assisted video, tied to numbers you can check.

See the results Get in touch
Portrait of Adeyemi Yahyasalam in a waistcoat and tie
Adeyemi Yahyasalam outdoors in a white t-shirt and cap

About

I turn content into audience, leads and community.

I work across content strategy, social media, community management, paid ads and email. My days go to planning content, writing copy, running campaigns, and reading the analytics to decide what to do next.

I studied Mathematics at Olabisi Onabanjo University and trained as a certified data analyst, so I check what worked before I repeat it. I also build faceless and AI-assisted videos for brand campaigns.

What I do

What I can do for your team

The skills job posts ask for most, all in one person.

  • Content strategy

    Content pillars, calendars and brand voice that tie every post to growth, visibility or sign-ups.

  • Social media management

    Planning, creating, scheduling and reporting across Facebook, Instagram, LinkedIn, YouTube and TikTok.

  • Community management

    Running active WhatsApp, Telegram and Discord communities, and driving event attendance through outreach.

  • Paid ads and lead generation

    Meta ad campaigns built around a goal such as early-access sign-ups, website traffic or reach.

  • Email marketing

    Campaigns that support launches, community updates and user acquisition.

  • Copywriting and blogs

    Captions, blog posts and campaign copy written for the audience that will read it.

  • Analytics and reporting

    Reading Meta Business Suite and Google Analytics to see what to keep, change or stop.

  • AI video and design

    Faceless and AI-generated videos, short-form edits and Canva designs for brand campaigns.

Case studies

Work and what it produced

SMfest Awka

Social Media Manager · Dec 2025 to June 2026

A community and event brand that needed more visibility, a bigger audience and a monetized Facebook page.

What I did

  • Led the social media team and managed content across Facebook, Instagram, LinkedIn and YouTube.
  • Built content strategies and calendars for event promotion and audience engagement.
  • Turned event videos into short-form content, including reels, carousels and event highlights.
  • Wrote captions for engagement and shares, then watched insights and scaled the formats that spread.

Results

2.3k → 5.7kFacebook page followers
156,000+views in 28 days
85%+more content interactions
12,700%increase in page views
MonetizedFacebook page

View the SMfest Awka Facebook page

I’m seeing the good work you’re doing. One of your posts went viral, and you earned a performance bonus for the results. SMFest Facebook page has now been monetized. Congratulations on this important milestone, and well done for your diligence.

Team Lead, SMFest

LessaTax

Brand Marketer · Feb 2026 to present

A brand building its early-access list ahead of launch, with a need for sign-ups, website traffic and visibility.

What I did

  • Ran multiple Meta ad campaigns on a ₦100,000 budget, including an early-access campaign to drive sign-ups and website traffic.
  • Wrote and posted content for social media, blogs and online communities.
  • Handled community outreach, partnerships and email campaigns.
  • Turned customer insights into messaging and product positioning recommendations.

Results

150+ leadsfrom the ad campaigns
₦100kad budget across campaigns
10,000+views across 3 blog articles
4,400+people reached across campaigns
5,900+ad impressions across campaigns

Articles I wrote

Content creation

Video and content I have created

Video made for brands, plus AI-generated video, built with AI tools and CapCut for campaigns and social channels.

A video made for a brand

A campaign video I created for a client brand.

Watch on Vimeo

AI-generated videos

Faceless and automated videos built for trend-driven campaigns.

Watch on Vimeo

Skills and tools

What I work with

Strategy

  • Content strategy
  • Content calendars
  • Brand voice
  • Product messaging

Creation

  • Copywriting
  • Canva
  • CapCut
  • AI video tools

Channels and ads

  • Meta Business Suite and Ads
  • Email marketing
  • HubSpot
  • WordPress

Analytics and ops

  • Google Analytics
  • Buffer
  • Notion
  • Google Workspace
Certified Data Analyst, HIIT (2024) Social Media Marketing, HubSpot (2025) AI Career Essentials, ALX (2024)

Approach

How I work

Strategy that connects

Every post is tied to growth, visibility or sign-ups. No random content.

Audience first

I study how people talk and what they care about, so content feels natural to them.

Community, not post and leave

I reply, start conversations and build relationships that keep people coming back.

Data-driven improvement

I track insights, test ideas and keep what works.

Contact

Let’s work together

Hiring for a content, community or brand role, or need a freelancer for a campaign? Send me a message.

Emailadeyemiyahyasalam@gmail.com
Phone+234 906 741 2519
LinkedInlinkedin.com/in/adeyemi-yahyasalamOpen LinkedIn profile